Emerging franchise brands are any franchise with less than 50 open units. This is an exciting time, as the brand is growing, becoming better known by prospective franchisees and by customers, and is generally going through a lot of change.
Growth Strategy
The first few units are always the most challenging to open. As an emerging franchise brand, now is the time to accelerate growth. It’s time to revisit the franchise marketing strategy, maybe update the website, and supercharge the franchise sales funnel. With all those moving parts, Zorzees can help!
The following Zorzees services are particularly relevant at this stage of the process:
- Concept Creation
- Franchise Consulting
- Website Design and Hosting
- Digital Marketing
- Franchise Sales CRM
- FDD Manager
Streamlining Operations
With so many units open, and likely so many prospects joining the franchise sale funnel, it can be a bit overwhelming. It’s time to add more formal processes and procedures, and automate as much of the process as possible. This is where Zorzees comes in. Franchise leads become easy to manage in the Zorzees CRM. FDD functionality avoids the headaches of making sure the correct FDD is being sent to the right prospect, at the right time. E-receipts avoid the legal implications of losing a paper receipt. The entire sales process is easier with Zorzees.
Zorzees’ franchise consultants can also help refine and revise the Operations Manual, and along with an expert franchise attorney, the FDD to reflect the changing business and lessons learned since the first franchise units were sold.
The following Zorzees services are particularly relevant at this stage of the process: